The Art of
Anti-Reflective
Clarity
The world's most refined lens coating.
Long kept secret. Now available to those who demand the best.
A Legacy
Born in Precision
"We didn't build a brand. We built a standard — one that the world's most discerning wearers have trusted quietly for over two decades."
Since 2003, Aura Coatings has been the preferred choice of elite Eye Care Professionals, private opticians, and performance-driven wearers who refuse to compromise on vision quality. Not marketed loudly. Not found on every shelf. Reserved, by design, for those who truly understand what excellence means.
While mainstream brands chased volume, we refined every layer of our process — obsessing over residual reflection colors, hydrophobic endurance, and optical clarity that makes the world look like it was made for your eyes. Now, Aura opens to a broader audience — without ever lowering the standard.
Experience the Difference
See the World Through AURA
Three lifestyles. Three collections. One standard of excellence.
Flagship Collection
Red Carpet Ready
Our flagship coating with natural residual reflection. For those who demand absolute clarity under every spotlight.
Five Tiers.
One Standard.
Every Aura coating is engineered with the same uncompromising foundation. The tier you choose reflects your lifestyle — not your limits.
- 3× Scratch Resistant
- Advanced Hydrophobic
- Blue Light Filter
- Repels Water & Dust
- Anti-Smudge
- Natural Look
- Natural residual reflection
- 2× Scratch Resistant
- Hydrophobic+
- Repels Water & Dust
- Anti-Smudge
- Green/Gold residual reflection
- 2× Scratch Resistant
- Blue Light Filter
- Hydrophobic+
- Repels Water
- Anti-Smudge
- Blue/Violet residual reflection
- Scratch Resistant
- Hydrophobic+
- Repels Water
- Anti-Smudge
- Green residual reflection
- Anti-Reflective
- Scratch Resistant
- UV Protection
- Green residual reflection
Compare All Tiers
Every AURA coating is applied through precision multi-layer deposition. UV protection included across all tiers.
Essential 1-Year | Easy 1-Year | BlueGuard 2-Year | Rock 2-Year | Ultra 2-Year | |
|---|---|---|---|---|---|
| Anti-Reflective | ✓ | ✓ | ✓ | ✓ | ★ |
| Scratch Resistance | 1× | 1× | 2× | 2× | 3× |
| Anti-Smudge | — | ✓ | ✓ | ✓ | ★ |
| Repels Water | — | ✓ | ✓ | ✓ | ★ |
| Repels Dust | — | — | — | ✓ | ★ |
| Hydrophobic+ | — | ✓ | ✓ | ✓ | ★ |
| Hydrophobic & Oleophobic | — | — | — | ✓ | ★ |
| Blue Light Filter | — | — | ✓ | — | ★ |
| UV Protection | ✓ | ✓ | ✓ | ✓ | ✓ |
| Residual Color | Green | Green | Blue/Violet | Green / Gold | Natural |
AURA™ Reflex Mirrors
Two Pillars of
Superiority
Aesthetic Identity
Every Aura tier carries a signature residual reflection color — a visual fingerprint that identifies your coating at a glance. Discerning wearers and ECPs recognize the difference immediately. It's not just functional. It's unmistakably Aura.
Hydrophobic Mastery
Water, oil, fingerprints — they bead and vanish effortlessly from every Aura-coated lens. Our hydrophobic technology is engineered with molecular precision to outlast the competition under real-world daily wear conditions.
Aura vs The Field
The facts speak. We let them.
| Feature | AURA Ultra | Crizal Sapphire |
|---|---|---|
| Signature Residual Reflection Color | ✓ Natural (Ultra) | — Generic |
| Hydrophobic Layer Grade | ✓ Ultra-Premium | Standard |
| Anti-Static Treatment | ✓ Included | ✓ Included |
| Tiered Warranty Structure | ✓ 1–2 Year Tiered | Flat warranty |
| ECP-Direct Relationship | ✓ Personal | Corporate |
| Competitive Pricing Advantage | ✓ Significant | — Premium priced |
| Caribbean & Latin America Support | ✓ Native | Limited |
Those Who Know,
Choose Aura
Interested in Aura?
Whether you're an Eye Care Professional ready to elevate your dispensary, or a patient seeking the finest lens coating — fill out the form and our team will reach out personally.
Puerto Rico · Caribbean · United States
Ready to Elevate
Your Practice?
Whether you're an Eye Care Professional looking to differentiate your dispensary, or a patient who refuses to settle — Aura was made for you.